Organization
Enabling
Awareness, interest, decision and action are the stages of a sale. Mobio can speed up and even shorten this process, by encouraging risk-free consumer impulse purchases. Individuals are tired of advertising, which is why they ignore the majority of the messages. Why spend money on advertising if it can't enable an immediate sale in the moment of emotion? These moments of emotion can come when your target customers are reading the newspaper, watching TV, or even while standing in a lineup when a Mobio barcode is present. The real-time sale can result in product delivery to their house, or even to a seat in a stadium. Also, when the impulse results in a sale you know exactly what media worked, and when, allowing you to optimize and refine your marketing mix.
Interaction
Mobio also enables increased interaction and intimacy with your customer base. This interaction traditionally starts with a mailing address or an online form fill, and the selection of a username and password. This interaction is explicit, and cumbersome for your customers to manage (as they have to remember another password and username, etc.), which limits the number of individuals with whom you can interact. With Mobio, through 2D barcode scanning, an individual can enter your market easily without compromising their privacy. You can also simplify and improve the management of their account access. The result is more interaction with individuals before, during, and after a sale.